Why is Carotino Golden?

Red palm fruit is packed with alpha and beta carotenes, the healthy nutrients which give carrots, tomatoes and red peppers their orange or red color and Carotino’s distinctive color–and name–comes from the carotene connection. Cooking with Carotino adds a subtle hint of rich, golden color to many foods, making them look and taste more appetizing without the need for artificial additives or coloring.